Privacy PolicyPrivacy Policy
Last updated:January 2026
1. Overview
Cash Up is an application and website that provides SAHM ALRAQMIY shopping vouchers in a closed-wallet format, enabling users in the Kingdom of Saudi Arabia to top up a balance for purchases, use it at participating stores via QR code scanning, and view available stores within the app.
Services are managed in accordance with the laws of the Kingdom, primarily the Personal Data Protection Law and its regulations. Data is stored and processed within the Kingdom of Saudi Arabia only and is not transferred outside except with prior notification in accordance with the laws.
This policy is part of Cash Up's Terms and Conditions Policy and applies alongside it.
Note: Your use of the application/website indicates your acceptance of the privacy policy outlined below.
2. Definitions
• Personal Data: Information relating to an identified or identifiable individual.
• Processing: Any operation performed on data, such as collection, use, storage, disclosure, or deletion.
• User: The beneficiary of the Cash Up application.
3. User Privacy (Customer App)
Data We Collect:
• Mandatory data when opening an account: mobile number only (for sending verification code).
• Mandatory data when topping up balance or using vouchers: name, email, gender, date of birth, geographic location.
Note: We collect this data directly from you via registration forms or when topping up the balance or using vouchers.
How Your Data is Used:
We use the data to provide the service safely and efficiently, including:
• Creating and verifying the account and enabling its features.
• Enabling voucher purchases and purchasing via QR codes from participating stores, along with transaction records.
• Enhancing user experience, such as showing nearby stores when location is enabled.
• Customer service and support, and compliance with applicable laws in the Kingdom.
Data Sharing with Merchants:
We share limited data with merchants only when needed to complete purchases and support store operations. Data is not shared with any other third party without your consent or as required by law.
Messages and Preferences:
• Users can stop external/promotional messages only through app settings.
• Essential messages for verification codes and service notifications continue to operate your account and services.
User Rights:
Users have the right to:
• Access their data and correct or update it when necessary.
• Request deletion of unnecessary data or stop promotional messages.
• These requests can be submitted via app settings or designated email and will be responded to within 15 days of receipt, with possible extension if needed with a reason provided.
4. Data Retention
• Data is stored and processed within the Kingdom of Saudi Arabia in accordance with applicable laws.
• Data is retained for five (5) years from the date of collection or last use, whichever is later.
• The retention period may be extended an additional five (5) years for legal or operational reasons.
• When the purpose is fulfilled and there is no reason to retain the data, it is securely deleted or identifiers are removed so it cannot be linked to the user later.
5. Protection and Security
• We apply technical and organizational controls to protect your data, including encryption during transmission, access control management, login and monitoring logs, two-factor authentication when needed, and regular security testing.
• Continuous review and improvement are performed to enhance security levels and privacy protection.
6. Policy Updates
When the policy is updated, users will be notified of changes through the app or appropriate channels before the amendments take effect.
7. Contact
Data Privacy Officer – [email protected]
